Winning the Name Game – How to Create Unforgettable Names

January 13, 2021

January 13, 2021

1:00 PM To 2:00 PM

Online Only

$0 - $5

Event Description

Join us as Mollie Young leads us through a step-by-step process of how to create unforgettable names.

Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names.

It doesn’t matter if you are naming a healthy snack, a toothpaste, a car, a financial technology or even a new company, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks. Learn how to reach your key audiences thru naming, learn how to ensure the name you choose is trademarkable, and make sure your brands are speaking the right language in this global world.

Key takeaways –

1) How a successful naming project delivers business success

2) How to address audiences from the inside out

3) It’s a global world – are your brands speaking the right language?

4) Important things you can do to make your brand relevant in the current conditions or conditions around the corner

About the Speaker:

Naming & Branding Expert:

Mollie Young co-founded Nametag® International, Inc. in 1987. Nametag International is a globally recognized firm providing clients with the highest quality brand strategy and naming, and has been featured as brand experts in the Wall Street Journal, Fortune, USA Today, Success, as well as at numerous industry and marketing conferences and on media broadcasts.

As a Founding Principal, Mollie has been defining and redefining some of the world’s leading brands for the past 30 years. Her leadership and expertise infuse each project with senior-level attention and experience. Mollie has deep brand marketing experience working with Fortune 100 and Fortune 500 companies. She specializes in the development of global brand and nomenclature strategy and is responsible for client/project continuity. She also serves as the day-to-day contact on every project and will lead the strategic effort, as well as coordinate all team communication.

Capabilities, Experience & Speaking Expertise:

Mollie Young has over 30 years of strategic branding experience, working with many global companies across all sectors including Pfizer, Pepsi, UnitedHealthcare, Cargill, Boston Scientific, General Motors, Land O’Lakes, Procter & Gamble, McDonald’s, General Electric, 3M, Deluxe, Monsanto, General Mills, Honeywell, etc.

She is a frequent speaker and panelist on topics including brand strategy, global naming, corporate and organizational name changes, agribusiness, branding trends and brand research/insights.


American Marketing Association/New York Capital Region

About the Organizers

The American Marketing Association/New York Capital Region chapter is an active professional group with a full program of events, networking opportunities, and information to help members advance their professional status.   The organization consists of a community of several hundred marketers from the greater Albany area, extending through Tech Valley and across upstate New York. We meet regularly to share experiences, best practices, and ideas. We share our expertise with student chapters at local universities and colleges. We run an annual awards contest to honor the best of the best in our field. And we reach into our communities to pay forward the riches we ourselves receive through our association.   Members have access to several resources, including:   Discounted admission to our events Access to our Job Bank Access to our Member Directory Access to our online archives of newsletters, speaker presentations, and book reviews Invitations to Members-Only events   For more information, visit our website at

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