We Connect Mentor Session with Cheryl Gentry on CRM

Oct 19, 2022

Oct 19, 2022

1:00 pm To 2:00 pm

Online: ET (USA)



Event Description

Join this We Connect Mentor Session with Cheryl Gentry on Customer Relationship Management (CRM)

Join us for our WE NYC Expert-Led Group Mentoring Session series!

In this expert-led group mentoring session series, you will have the chance to work in a facilitated setting with industry experts to understand the tools through which you can develop positioning, tech tools, marketing and finance strategies.

How to choose a CRM for your business development needs

A CRM can be an extremely valuable tool for managing your new business development efforts. It can help keep you organized and on track, as well as provide insights into how well your efforts are performing.

There are many different CRMs available on the market, so it can be difficult to know which one is right for you. Join Cheryl Gentry to overview the different features and options available, so that you can make an informed decision about which CRM is best suited to your needs.

About Speaker

Cheryl Gentry is the Founder and CEO of Glow Global Events. Named 2021, 2019 and 2018 Top People in Events by Bizbash, listed as 2017 Top Influential Women in Meetings and 2017 Brava Award Winner Top Female CEO by SmartCEO Magazine. In addition to being a leader in the $40-billion event industry, Gentry is a strategic entrepreneur constantly seeking out innovative opportunities. Gentry led Glow Global Events to be ranked No. 145 on the 2020 Inc. 500, a measure of America’s fastest-growing businesses. Throughout 2020 – a time when many companies struggled to stay afloat – Glow Global doubled down on virtual events and capitalized on the opportunity.

Gentry has been a role model and prominent voice on entrepreneurship. She serves on the Network for Teaching Entrepreneurship (NFTE) boards and the Kigali Reading Center in Rwanda. Gentry was inducted into the YWCA/New York City Top Women Executives, received the Howard University Alumni Association Golden Bison Award, the Thurgood Marshall College Fund Outstanding Achievement Award, to name a few. She’s been featured in Inc., American Airlines Inflight Magazine, O, The Oprah Magazine, Black Enterprise, Huffington Post, among others.

Managing a global agency with clients including the United Way of New York City, LabCorp, Axis Capital, and the PGA, Gentry travels extensively. She journeyed to Cuba on a humanitarian mission, summited Mt. Kilimanjaro in 5 days, skydived from 10,000 feet, trekked alongside silverback gorillas in Rwanda, walked with lions in South Africa, and swam with dolphins in Mexico.

Glow Global Events, is a Certified Minority Business Enterprise (W/MBE).

About the Organizers

Women Entrepreneurs NYC (WE NYC) is an initiative of the NYC Department of Small Business Services (SBS) that is dedicated to helping women start and grow their businesses.

If you have questions about this WE Connect Mentor Session or would like additional information about WE NYC, please e-mail wenyc@sbs.nyc.gov or visit we.nyc.


Women Entrepreneurs NYC (WE NYC)


About the Organizers

Women entrepreneurs are key economic actors in New York City — building businesses that support families, uplift communities, and generate jobs. Women Entrepreneurs NYC (WE NYC) is an initiative of the NYC Department of Small Business Services that is dedicated to helping women start and grow their businesses. Free services are available for women entrepreneurs across the five boroughs and in multiple languages.

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