Retail X Series: B2B Retail Tech Sales

December 2, 2021

December 2, 2021

1:00 pm To 2:00 pm

Online: EDT (USA)


Event Description

Join us to hear Zabe Agha, Co-founder & CEO of Metrical, talk about early stage B2B selling to medium and enterprise customers in retail.


  • How to target your early customers
  • How to sign the critical first pilot customer
  • How to convert a pilot into a contract
  • Pricing models for B2B companies
  • Building and managing the sales pipeline 
  • Growth hacking strategies for retail tech and B2B companies

Format: Fireside chat with Sapna Shah and Zabe Agha, Co-founder & CEO of Metrical, followed by audience Q&A.

This event will be recorded.


Sapna Shah, Red Giraffe Advisors

About the Organizers

Sapna Shah is an angel investor, retail expert and three-time entrepreneur. Through Red Giraffe Advisors, Sapna makes angel and early-stage seed investments in retail, fashion and consumer start-ups and offers advisory services to early-stage companies. 

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