MMA Data Unplugged

Oct 13, 2022

Oct 13, 2022

8:00 am To 6:00 pm

etc.venues - 360 Madison Avenue New York, NY

$0 - $999

Event Description

DATT Unplugged – The Future of Data
Data is the fuel for the engine that drives optimal customer experiences. However, unlocking data’s value is more challenging than ever thanks to pending cookie deprecation along with new privacy and regulatory changes being implemented.

Today’s marketers know their data strategy is more important than ever. The savvy modern marketer also knows a successful data strategy requires more than technology and the path forward is challenging.

At DATT Unplugged, attendees will learn how to navigate organizational and technical complexities, the evolving marketing ecosystem including the privacy and regulatory landscape, and where to make the right data investments while advancing their long-term modernization strategy.

This year’s program will feature session topics with industry thought leaders around:


Mobile Marketing Association

About the Organizers

The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.

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