Managing the Latest Crisis in Social Media

August 6, 2020

August 6, 2020

7:00 PM To 8:00 PM

Online Only

https://evbrw.se/30XhKBx

See website for fee details

Event Description

Legions of brands have joined an advertising boycott of Facebook after civil rights groups said the company isn’t doing enough to make its platform less hostile. The social media giant has navigated countless high-profile scandals over the past couple years, including Cambridge Analytica’s misuse of data, the live-streaming of a terrorist shooting in New Zealand and questions about the efficacy of its ad measurement. How are marketers responding to the latest crisis engulfing social media?

Host and Interviewer: Suzanne Vranica, Advertising Editor, The Wall Street Journal
Perspective: Rishad Tobaccowala, Senior Advisor, Publicis Groupe

Organizers

WSJ CMO Network

https://cmonetwork.wsj.com/events/

About the Organizers

The Wall Street Journal is a US business-focused, English-language international daily newspaper based in New York City, international editions also available in Chinese and Japanese.

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