IAB Tech Lab | Addressability Solutions Roadshow – Dec 2021

December 8, 2021

December 8, 2021

1:00 pm To 1:30 pm

Online: ET (USA)


See website for fee details

Event Description

Join us for the final Addressability Solutions Roadshow of 2021! We will recap the evolution of our proposed specifications throughout the year, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes, how it impacts various businesses and the broader ecosystem, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc, including:

Seller Defined Audiences specification
Accountability Platform specification
Global Privacy Platform specification
Id-sources.json specification
You won’t want to miss it!




About the Organizers

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.

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