Digital Marketing & Growth Strategies for Early-Stage Startups

November 30, 2020

November 30, 2020

12:00 PM To 1:00 PM

Online Only


Event Description

Learn how to build a clear, coherent, and consistent brand coupled with smart content marketing.

Join us on November 30th for an overview of digital marketing and growth strategies geared towards early stage startups.

Xavier Teo and John Deschner will talk about how a clear, coherent, and consistent brand coupled with smart content marketing can fuel an early stage company’s growth.

About the speakers:

John Deschner, President, MUCIFER Labs:

An experienced marketing leader with a history of building industry-leading brands and businesses, lucrative client relationships, solid results and winning big awards.

John is currently the president of MUCIFER Labs, a brand strategy, creative, and content consultancy based in New York. We have clients in cybersecurity, fashion, artisanal coffee, and disaster readiness.

Deschner brings more than 20 years experience in the industry, including time as Global Managing Director of Conde Nast’s CNX agency, Chief Innovation Officer, TBWA/Chiat/Day LA, and CEO of Ogilvy Malaysia.

He has worked on top brands in CPG (P&G, LIFEWTR, Coca Cola), entertainment (Disney, ESPN), automotive (VW, Nissan) , tech (Google, Microsoft, Snap) and QSR (Domino’s, Taco Bell).

Xavier Teo, Executive Creative Director

Xavier is currently based in New York, where he recently worked on The New Yorker’s first brand campaign for Condé Nast. He has also worked on high-profile brand launches for Taco Bell (“Ronald McDonald loves Taco Bell breakfast”), global brand campaign for Budweiser, YouTube product launches, and rebranding of Dr. Pepper.

In 2018 he spearheaded Budweiser’s World Cup global campaign which made them the most talked about brand during the World Cup, over Nike and Adidas. He was also the creative director for the NBC Winter Olympics project where he produced the Emmy winning Super Bowl commercials featuring top athletes like Shaun White and Lindsey Vonn.

Xavier has more than 18 years of experience as a Creative Director and has worked for top agencies in the world, including Anomaly, Deutsch LA, Co: Collective, Ogilvy, and Modernista!


Betaworks Studios

About the Organizers

Betaworks Studios is the first club for builders. A place to experiement, grow and, of course, build.

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