Content Marketing in the Age of COVID-19

September 16, 2020

September 16, 2020

1:00 pm To 2:00 pm

Online Only

$0 - $10

Event Description

Content was king. Now it’s the emperor. Find out why content rules far and wide in the “new normal.”

Steve Melito is the founder and co-owner of Thunderbolt Business Services, which specializes in marketing for manufacturers. He lives and works in Adams, Massachusetts, where he partners with clients throughout the Capital Region and across North America.

Listen to Steve discuss:

  • Why content is even more important now, than ever
  • Strategies and tactics for planning, creating, promoting and persisting with content
  • Case Study: Gasket manufacturer fills its marketing gaps with flexible solutions

About our Sponsor: Excelsior College

Excelsior College is a regionally accredited, nonprofit online college focused on helping adults complete their degrees and advance their careers. The college contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are – academically and geographically – removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. Learn more at


American Marketing Association/New York Capital Region

About the Organizers

The American Marketing Association/New York Capital Region chapter is an active professional group with a full program of events, networking opportunities, and information to help members advance their professional status.   The organization consists of a community of several hundred marketers from the greater Albany area, extending through Tech Valley and across upstate New York. We meet regularly to share experiences, best practices, and ideas. We share our expertise with student chapters at local universities and colleges. We run an annual awards contest to honor the best of the best in our field. And we reach into our communities to pay forward the riches we ourselves receive through our association.   Members have access to several resources, including:   Discounted admission to our events Access to our Job Bank Access to our Member Directory Access to our online archives of newsletters, speaker presentations, and book reviews Invitations to Members-Only events   For more information, visit our website at

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