Choosing the Right Typeface with Tida Tep and Fred Shallcrass

June 11, 2021

June 11, 2021

10:00 AM To 5:00 PM

Online: EDT (USA)


Event Description

This workshop is limited to 16 people to allow for individual feedback

With so many fonts available today, it can be overwhelming, time-consuming and confusing to find the right typeface. It’s important that designers have the skills to critically evaluate a typeface’s appropriateness and it’s performance in different contexts. Besides aesthetics and specific usages, designers must often consider language support, legibility, financing and logistics when choosing fonts.

Through a series of lectures, discussions and exercises students learn to evaluate the strengths and weaknesses of fonts. They’ll learn about how technology and culture has changed the way we interact with fonts. With an understanding of today’s best practices, students will gain confidence to make better informed decisions.

Students should come with a basic understanding of graphic design concepts and competency in Adobe InDesign. Working experience as a graphic designer is useful but not essential to benefit from this workshop.

Required Materials

  • Computer with Adobe Creative Cloud installed
  • Reliable internet connection
  • Zoom app

Tida Tep is an independent designer and art director based in NYC. She specializes in identity systems, art direction, packaging and web design. She has done work for Apple, The New York Times, Google Creative Lab, MoMA and Uniqlo. She is an alumni of the Type@Cooper Extended Program and she teaches graphic design to high school students for Cooper Union’s outreach programs

Fred Shallcrass is a typeface designer at Frere-Jones Type and teaches typeface design at Parsons. He grew up in New Zealand, designing magazines, lettering and type for cultural and commercial clients and since moving to New York has focused on type, working on branding projects, contributing to retail typeface families and designing custom typefaces and wordmarks.


Typographics Festival

About the Organizers

A design festival for people who use type.

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