Branding with Type with Ellen Lupton

June 12, 2021

June 12, 2021

10:00 AM To 5:00 PM

Online: EDT (USA)


    Event Description

    Use your senses to develop a visual system for your own highly personal line of ice cream.

    Create a menu of visual elements and apply them to a unique product family. Use typography, color, and graphic elements to express sensory delight and explore personal culinary themes (heritage, nostalgia, health, futurism, feminism—you name it). Use this one-day workshop to spark your creativity, find new inspiration, and create a chill portfolio piece. Participants receive copies of Ellen Lupton’s latest books from Cooper Hewitt, Smithsonian Design Museum, Design Is Storytelling and The Senses: Design Beyond Vision.

    This class is created for designers and students with a grasp of the basics and a desire to flex (or loosen up) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; Access to Adobe Fonts is strongly suggested.

    Required Materials

    • Adobe InDesign and/or Illustrator
    • A reliable internet connection
    • Zoom app is recommended

    This class is synchronous, in-person, live and hands-on. It won’t be recorded for review later. Class size is limited to 16 to allow time for feedback to each student.

    Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions include Beauty—Cooper Hewitt Design Triennial (with Andreas Lipps), How Posters Work, Beautiful Users and The Senses:Design Beyond Vision. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her book, Design Is Storytelling, was published by Cooper Hewitt in 2017. Lupton earned her BFA from The Cooper Union in 1985.


    Typographics Festival

    About the Organizers

    A design festival for people who use type.

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