December 8, 2021

December 8, 2021

3:00 PM To 6:30 PM

Online: ET (USA)

$50 - $65

Event Description

ANA NYC’s 10th Annual Conference Is Now…The 1st Annual B2B Day.
Celebrating the Multi-Trillion-Dollar Category That Makes the World Turn.

Heroes, innovators, disruptors, catalysts, backbone of the global economy: B2B companies literally move the world forward. They create the products and services to discover the drugs to defeat pandemics. They develop the technologies that underlie virtually every other market and business category. They rush headfirst into global crises – like climate change – to find solutions. They use sheer imagination to create new markets that didn’t exist before.

In recognition, ANA NYC proclaims December 8th the first annual ‘B2B Day’ – and will focus on the contributions of these remarkable enterprises and their marketers. The event will provide a breathtaking look ahead to big, bold B2B contributions to come including:

Session #1 – Opportunity: B2B brands have eclipsed leading consumer brands in measures of reputation and value. Two brand experts will talk about why—and how marketers and leaders can learn from B2B brands’ successes. Speakers: Lynne Field, Head of Strategy and Simon Hill, President, FutureBrand

Session #2 – Innovation: B2B’s high-water mark is also the marker to rethink what’s next – how B2B marketing can thrive and change in this moment of opportunity…to break from the past to break away. Speaker: Brent Reinhard, Chief Marketing Officer, Chase Business Banking

Session #3 – Creativity: B2B’s awards competitions reveal surging creativity across channels. What’s the future of B2B creativity? Get direct-from-Cannes insights about an extraordinary body of work. Speaker: Simon Cook, Managing Director, Cannes Lions

Session #4 – Partnership: With the lines blurring between agency and in-house capabilities, and the need to move quickly to take advantage of market opportunities, this session covers the obligations for both brands and agencies throughout the partnership, from dating to marriage and everything in between. Speaker: Robin Boehler, Partner, Mercer Island Group

Session #5 – Impact: With B2B’s digital transformation having accelerated so dramatically during the pandemic, so has marketing’s impact…and expectations. B2B marketers’ impact on growth is at an all-time high, yet is still a work in progress. Speaker: Peter Weinberg, Global Head of Development, The B2B Institute at LinkedIn

Session #6 – Experience: From employee experience to customer experience, the ‘X’ factor is increasingly the key to differentiation and success. See how B2B is leading the way in creating connected experiences. Speaker: April Crichlow, Global VP and Head of Marketing, SAP SuccessFactors

Session #7 – Value: The events of the past 2 years have irrevocably changed consumer and customer expectations of business. After issues of race, health and democracy what are the implications and risks moving forward? How are companies stepping up? What are the successes and failures as we navigate a redefinition of capitalism? Panel Moderator: Geof Rochester, Founder and CEO, GRC Advising (Panelists TBA)

Event Emcee: Kimberly McNeil Downs, Director, Green Dot Agency, Deloitte


ANA Business Marketing NYC

About the Organizers

There’s marketing, and then there’s marketing in New York. The best brands make it here, or don’t make it anywhere. The best agencies. The best media companies. The best martech companies. The best. Period. That’s what the NYC Chapter is about. From mentoring up-and-comers at the helm of what’s next, to providing access to game-changing people and companies that accelerate careers, skills, and connections, the NYC Chapter is B2B marketing in New York.

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