Adweek: Commerce Week 2021

November 30, 2021

December 2, 2021

10:00 AM To 2:00 PM

Online: ET (USA)


Event Description

Last year was a whirlwind for the retail industry. Among the biggest trends was the explosive growth rate of digital commerce. Rather than delaying long-term business strategies, the pandemic served as an accelerant, fast-tracking solid three-year growth plans in just six months.

In 2022, we anticipate these types of bold marketing tactics to continue—and get even better. Evolving consumer habits are fueling new channels for discovery and opening avenues for more purchase opportunities. The challenge for brands and retailers is to anticipate their consumers’ changing routine and position themselves at the forefront. To do so, they will need to meet heightened demands of transparency and reliability, leverage social listening to stay ahead of trending products and personalities, and thoroughly reexamine their targeting playbooks.

Join us for Adweek’s Commerce event where marketing leaders will share their strategies and innovations to help your organization adapt to the next new normal.



About the Organizers

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.

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