A Media Buyer’s Guide to Convergent TV

July 28, 2021

July 28, 2021

12:00 PM To 1:00 PM

Online: EDT (USA)



Event Description

Driving more efficient, uniform ad buying across TV — from VOD and linear, to addressable and connected TV.

The television ecosystem is rapidly evolving, and viewer habits are continuously changing, causing the lines between traditional and streaming TV to blur at an accelerated rate. Amid this convergence, lingering fragmentation is making it challenging for media buyers to efficiently evaluate, reach and influence TV audiences across screens.

How can agencies and media buying teams (both broadcast and programmatic) navigate this convergence in TV? Join us for a presentation and panel, during which we’ll cover:

An inside look at how traditional and streaming TV are converging, and what it means for agencies.

What media buyers should know about each TV environment — from best practices and use cases, to pitfalls and challenges.

The core tenets of convergent TV ad buying, and how agencies can best deploy campaigns across TV screens




About the Organizers

212NYC is New York’s leading organization for the digital advertising industry, comprised of a membership of thousands of digital media, marketing and advertising professionals.

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