2021 ANA Measurement and Accountability Conference

December 8, 2021

December 9, 2021

8:30 AM To 4:15 PM

Online: ET (USA)

https://evbrw.se/3lyXmC6

See website for fee details

Event Description

Join us as we reimagine measurement! The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement.

For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers.

Today’s ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.

Organizers

Association of National Advertisers

https://www.ana.net/events

About the Organizers

Email Evolution Conference showcases new ideas in email marketing. EEC is the email marketing conference designed for marketers looking for on-the-job solutions.

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