At this Signature Speaker Series event, Mathew Sweezey of Salesforce will lead a discussion on how the new technological advances will change the buyer’s journey and what a post-cookie future means for marketers.
- Learn how AI, VR, voice, and chatbots will change the buyer’s journey
- Understand the marketing transformation model and why it is the key to becoming a high performing marketing organization
- See what it takes to succeed in the post-cookie future
8:30 – 9:00 a.m. Speed Networking
9:30 – 10:00 a.m. Program & Q&A
About Our Speaker: Mathew Sweezey
Director, Market Strategy at Salesforce
Mathew Sweezey is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, breakthrough, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.
About the Organizers
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