Wed, May 04 – 2016
Entrepreneur and businessman Stephen McConnell Case was born on August 21, 1958, in Honolulu, Hawaii. Case began his entrepreneurial career at age 6, when he and his older brother set up a juice stand, selling lime juice for 2¢ a cup. Not long after, the brothers established Case Enterprises, which sold seeds and greeting cards through the mail and with door-to-door sales. Case attended Williams College, where he showed an avid interest in music: He wrote rock reviews for small local papers in order to get free concert tickets and albums and sang with two new-wave rock groups.
Case put his entrepreneurial instincts on hold after graduating with a B.A. in political science in 1980. He went to work for Proctor & Gamble, where he marketed hair care products, including Lilt home permanents. Later he joined PepsiCo, where he managed new pizza development for PepsiCo’s Pizza Hut division from 1982-1983. His job required extensive travel, visiting restaurants in the field to sample new pizza varieties.
By 1983, he missed the entrepreneurial life. That year he stopped at the Consumer Electronics Show in Las Vegas with his older brother Dan, who worked at the high-profile venture capitalist firm Hambrecht & Quist. Dan introduced him to the founders of Control Video (a gaming service for Atari computer users), who offered Case a job as marketing assistant.
Wed May 04, 2016 - 06:00PM