Thu, Aug 25 – 2016 -06:30 pm
Headspace is a mobile health platform that uses science, technology and creativity to make mindfulness available to the masses.
Mindful Living, one of our 10 Trends for 2014 and Beyond, points to consumers developing a quasi-Zen desire to experience things in a more present, conscious way—that is, more mindfully. As part of our research, we interviewed Richard Pierson, co-founder of Headspace, a 4-year-old digital health platform that focuses on “meditation for modern life.” He talked to us about why more people are becoming interested in meditation and mindfulness, how brands can reach this cohort and what’s next for the mindfulness movement.
Could you tell me about Headspace, and what led to its founding?
Headspace is a mobile health platform that uses science, technology and creativity to make mindfulness available to the masses. We talk about it as a gym membership for your mind, a kind of bite-size lifestyle approach for keeping your mind healthy. We think there’s a huge opportunity to reframe what it means to keep your mind healthy. When people think of mental health, they think more on the serious end of it—and that’s obviously a very important part of society—but our product is very much around prevention and has more of a lifestyle application to it. So people might want to get a bit more sleep, might be suffering from a bit of anxiety, or they want to be more creative at work or get more focus at work—we provide the content that can help people get to that…
Thu Aug 25, 2016 - 06:30 pm