Fri, May 27 – 2016
Raymond Pettit is on the JOBCM Steering Committee, is Vice President of Analytics at comScore and Head of Rentrak Academic Partnership Programme for comScore – USA. He holds a Doctorate in Social Science Research from the University of Illinois. Raymond was at Rentrak prior to their merger with comScore, and before that he served as SVP, Research and Standards at the Advertising Research Foundation, and as VP, Research at Marketshare and Technicolor/Izon Media. He’s authored two books on marketing and advertising research as well as numerous white papers, articles, and conference presentations. He is also highly-skilled in advanced analytics, modeling, and research solutions and services.
Fri May 27 , 2016 - 08:30 AM