Wed, May 25 – 2016
Google has spent the last several years crawling the web each day to help us find what we’re looking for. In buying popular, crowd-sourced navigation service Waze this week for more than $1 billion, Google has just added another dimension to what it can search: the world around us.
In a previously-unpublished interview with Forbes that took place in January 2013, Waze CEO Noam Bardin talked from the company’s Palo Alto headquarters about how he was working to unlock the puzzle of advertising on mobile phones, as Google had done for the web. His company had already accomplished something unprecedented, creating maps that were just as good, if not better than those that larger competitors TomTom and Google had spent billions creating the traditional way. They did so for free, by harnessing the GPS data of its community of users, cross referencing that with volunteer editors, a points system, and clever algorithms.
As the ink dried on their final acquisition paperwork earlier this week, Forbescontributor Peter Cohan gave us four key insights into why Google bought Waze. Here, Bardin goes into detail about how the company experimented with its fledgeling ad network, and gives his view on unlocking the puzzle of making money through mobile. The Q&A took place in January 2013; we put in a request for another interview, but Bardin is currently avoiding them.
Wed May 25, 2016 - 08:00AM