Mon, March 07 – 2016
BRITE ’16 Conference
As director of global brand marketing, Linda Boff is tasked with leading GE’s global advertising and digital marketing, as well as the company’s brand and design strategy.
Before joining the company, she was CMO of iVillage Properties, part of NBC Universal. She has 28 years of experience in marketing, advertising and communications including roles at Citigroup, the American Museum of Natural History and Porter Novelli. Boff was named BtoB Magazine’s 2012 Digital Marketer of the Year. You can follow her on Twitter at @lindaboff.
Mon March 07, 2016 - 8:30AM