Tue, Feb 23 – 2016
Enterprise Content Strategy: Standing your Content up for Success
Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 20 years of professional experience. In 2014, he coauthored (with Donald Chesnut) UX For Dummies and in 2015, Enterprise Content Strategy: A Project Guide (Forward by Ann Rockley). As a former leader of one of the oldest global content strategy teams, Kevin grew that team to become one of the largest and most successful in the world with over 40 full-time content strategists worldwide. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com.
He started his career in the mid-1990s while a graduate student at Harvard University working for a Sabre Foundation, a non-profit book donation organization. His studies led him to Bosnia and Herzegovina, where he produced and significantly contributed to Nobel Laureate Physicians for Human Rights Watch website. He became a user experience lead at Sapient and later, a key architect of MITOpenCourseWare’s website where he contributed to publishing processes for an initiative that changed the face of global, online education. He went on to Molecular where he helped a global Fortune 10 brand redefine its external messaging and internal processes to support it. For the last five years he has built and led one of the strongest and largest content strategy teams in the world for SapientNitro. In June, 2015, Kevin left SapientNitro to focus on his thought leadership and specific independent projects. Kevin is committed to international human rights, especially those of refugees.
Specialties: Content, Content Strategy, Enterprise Content Strategy, Digital Strategy, Content Marketing, Personalization, Omnichannel Strategy, User Experience, Team Building and Leadership, Thought Leadership
Tue Feb 23, 2016 - 6:30PM