Thu, Aug 04 – 2016
When I joined Litmus as their first marketing hire in 2010, content marketing wasn’t “a thing” yet, but we started doing it anyway, and it worked. Content marketing has propelled Litmus to $49M in first round funding from completely bootstrapped (and profitable) beginnings. And we did it all without a traditional sales team or a single cold outreach campaign.
I’ve worn just about every hat you can wear at a small B2B software company. I’ve put my design degree to use by laying out brochures and flyers, answered customer support tickets, led product strategy, organized six profitable conferences, and written hundreds of posts and articles. Content marketing continues to propel Litmus’ growth and is the primary focus of my team of seven today, driving nearly 2.2 million page views to the Litmus blog in 2015.
In 2015 I was named “Email Marketing Thought Leader of the Year” by the Direct Marketing Association, and can humbly boast that I’ve been quoted in publications like Fast Company, MarketingSherpa, ClickZ, and Smart Insights.
Prior to Litmus, I led the design services team at ExactTarget (now part of Salesforce.com). It was there that I first fell in love with the unruly art of email design.
I’ve had the opportunity to work with a spectacular variety of customers representing every size, industry and vertical imaginable, while building expertise in email strategy, campaign processes, branding, and content along the way.
A frequent speaker at interactive and digital marketing events, my passion for educating and inspiring fellow marketers to create better email is relatable, actionable, and contagious.
Thu Aug 04, 2016 - 08:00 am