Thu, June 09 – 2016
I have been in business since 1990 and I am considered a global thought leader and practitioner in the worlds of business strategy, marketing and creative excellence.
I have a unique combination of global corporate (been at Coke for nearly 7 years) experience coupled with highly entrepreneurial creative industry experience (I spent 16 years in London working for some of the world’s greatest independent and network advertising agencies).
I am a ‘diagonal thinker’ meaning I excel at both right brained and left brained thinking. I am equally passionate about business, analytics and strategy as well as the entire spectrum of creative industries that make up popular culture.
I help lead the integrated strategic and creative marketing agenda across The Coca-Cola Company portfolio of global brands. My responsibilities include; brand communication strategy, idea development, execution and innovation across every relevant consumer connection point.
2013 has proven to be a very special year for me as it was the year that The Coca-Cola Company was awarded Cannes Lions Creative Marketer of the Year award. A career long ambition of mine as this short video illustrates.
Thu June 09, 2016 - 06:00PM