Mon, Apr 18 – 2016
Joe Marchese is the President of Advanced Advertising at Fox Networks Group and the Founder and former CEO of true[X], which 21st Century Fox acquired in 2015. Joe founded true[X] in 2007 with the goal of creating a scalable advertising system uniquely suited to consumer, publisher, and advertiser demands in a digital, on-demand world. Today true[X] powers engagement advertising for a broad portfolio of leading advertisers, agencies and publishers.
Joe is known throughout the advertising industry as a pioneer and expert in advertising and media. He has appeared in major publications including the New York Times,Forbes, AdWeek, and The Hollywood Reporter, and he has been published in Fortuneand Mediapost, writing on the broad impact of digital technnology on the media landscape.
Mon April 18, 2016 - 05:30PM