Audiences now connect to the resources and content they love from any number of screens and places, beyond the reach of traditional tactics. Marketers, agencies, tech and media need to rethink how they target, reach, and even talk with their customers.
They need to build deeper profiles of devices, preferences and habits for people, not demos.
They need to leverage highly automated media buying and targeting technologies to reach these customers on the screen, at the right time and with the relevant, personalized message.
They need smarter algorithms and tech that will anticipate customer needs, adapt and learn in real time, and streamline internal operations.
They will need new combinations of addressable media that reach specific customers on desktops, mobile, traditional and new TV, and beyond the screens to car and voice channels.
This year OMMA@Advertising Week breaks down this future of People-Based Marketing into its four major elements: data profiling, programmatic platforms, AI and machine learning tech, cross-channel media. From finding people, to leveraging automation and AI to reaching consumers with more relevant brand stories, we gather experts from each stage of the emerging people-based marketing economy for a first-of-its-kind encounter with marketing’s future.
About the Organizers
MediaPost is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, 30+ industry conferences and events each year nationwide and in Europe, including the OMMA, Insider Summit, Marketing and Engage conference series, seven annual award shows, and a suite of 50+ industry-focused email newsletters & blogs.
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