Tech Talks @ AppNexus: Header Bidding Magic – #EL

March 7, 2017

March 7, 2017

6:00 pm To 8:00 pm

AppNexus, West 23rd Street, New York, NY, United States


Event Description

Prebid.js: Functional Patterns + Open Source + Video = Header Bidding Magic

Dive deeper into header bidding* as we explore the technology behind the creation of Prebid.js – a growing open source project built for the modern web. Utilizing ES6 and functional programming, this performant, distributed and functional JS library is used by websites of all sizes to drive revenue. This talk will include live demos of prebid for display and video.
Hosted at AppNexus by our SVP of Video Technology, Eric Hoffert, please join Engineering Manager Matt Kendall and contributing engineers on March 7 to learn about the Prebid.js community and the latest capability expansion – Prebid video.

Header Bidding is a programmatic solution that allows publishers to run RTB auctions among multiple indirect demand sources before making calls to their ad server, giving them a better sense of each ad impression’s value.


Appnexus TechTalks

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