Do Good Better – Innovation in Impact Marketing 2017

February 28, 2017

February 28, 2017

1:00 pm To 4:00 pm

Crosby Street Hotel, Crosby Street, New York, NY, United States

Event Description

You know impact marketing is more important than ever. Brands, platforms, foundations, and advertisers play an important role to have a positive impact on solving some of the world’s biggest problems. With this challenge we all know that behavioral change and scale are key.

Doing Good Better is more important now than it has ever been.

Please join us for an evening of some of NYC’s best innovators on the impact marketing front to talk about breakthroughs, challenges, and opportunities in making the world a smarter, effective and sustainable place.

Whether your focus is cause, corporate or agency, Do Good Better is a dynamic day that lets you build stronger cause marketing programs—even co-create new initiatives with new partners…

•See how cause marketing can boost your brand’s share.

• Discover marketing-driven solutions to social issues.

• Find out which corporations and non-profits are breaking new ground—and how they’re doing it.

• Identify new language for marketing and tech programs that have a social benefit.

Confirmed Speakers:

Wendy Gordon, Founder of PIPs (Positive Impact Points)

Chid Liberty, Founder of Liberty & Justice

Previous Speakers:

  • Tom Szaky, CEO of Terracycle
  • Aria Finger, CEO of
  • Abigail Disney, President and CEO of Fork Films
  • Peter Koechley, CO-Founder of Upworthy
  • Jeremy Heimans, CEO of Purpose
  • Gerald Richards, CEO at 826 National
  • Leah Gutstadt, Director of Strategic Philanthropy at Time Warner Cable,
  • Christopher Gebhardt, EVP at Participant Media
  • Heather Mason, Founder and President at Caspian Production
  • Joel Johnson, CMO at Trout Unlimited (TU)
  • Jo Confino, Executive Editor at Huffington Post
  • David Hessekiel, President at Cause Marketing Forum
  • Victoria Summers, SVP of Engagement Strategy and Analytics of Saatchi & Saatchi Wellness
  • Charlie Wilkie, SVP of Guardian Labs US and Guardian News Media
  • Rich Mintz, EVP at Blue State Digital
  • Jay Curley, Global Marketing Director, Ben & Jerry’s
  • Susan McPherson, CEO of McPherson Strategies
  • Kirk Cheyfitz, Co-CEO and Chief Storyteller, Story Worldwide
  • Charles Coristine, CEO and Founder at LesserEvil
  • Kathleen Warner, EVP and Managing Director NYCEDC’s Center for Economic Transformation

New York, NY

Date: Febuary 29, 2016

Time: 4:30-8:30 PM Cocktail Reception To Follow

Our Advisory Board:

  • Jeremy Heimans, CEO and Founder of Purpose
  • David Shulman, CEO of Organic
  • Joel Johnson, Chief Marketing Officer, Trout Unlimited


Talk NYC

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