Fri, Aug 05 – 2016
Callie Schweitzer is the Editorial Director of Audience Strategy for Time Inc. and the Editorial Director and founder of Motto, TIME’s new empowerment platform for millennial women. She works across the company on initiatives that grow digital revenue opportunities and expand audiences. She was previously at TIME overseeing audience growth and engagement, social media, search, newsletters, new product initiatives and content partnerships.
She is also an award-winning journalist whose work has appeared in TIME, The New York Times, Mashable, The Huffington Post and PEOPLE. She was named to Inc.’s 30 Under 30 in 2016, AdWeek’s list of Future Publishers in 2015 and to Forbes’ 30 Under 30 in Media in December 2012 and 2013. TIME named her Twitter feed one of the world’s best in 2013. Business Insider named her one of the 30 Most Important Women in Tech Under 30 in 2013. She is a member of the World Economic Forum’s Global Shapers and the Poynter National Advisory Board.
She was previously the Director of Marketing and Communications at Vox Media, overseeing the branding, marketing, and audience growth for sports site SB Nation, tech/culture site The Verge , and gaming site Polygon. Prior to that, she was the Deputy Publisher of Talking Points Memo, overseeing the business, publishing and tech side of the company. She joined Talking Points Memo as the assistant to the publisher in June 2011 and was promoted to Deputy Publisher in January 2012. She was also responsible for project and digital product management of mobile, tablet, video and content partnerships, and increasing and maintaining audience growth.
She has a BA in journalism from the University of Southern California’s Annenberg School for Communication and Journalism. She graduated Summa Cum Laude and Phi Beta Kappa in May 2011.
Before joining TPM, Schweitzer worked as the Editor-in-Chief of USC Annenberg’s Neon Tommy, which is the number one most trafficked online-only university publication in America.
Fri Aug 05, 2016 - 08:45 AM